About

What is Speakeasy Communication?

Speakeasy Communication is a boutiques communications and media company based in Florida. As an organization we offer a full-suite of communication services to support your business and your team.

Speakeasy Communication

Why Speakeasy?

The concept of a speakeasy became popular during the 1920’s when alcohol became prohibited by the United States government. Savvy business owners in major cities across the country opened secret bars and clubs which often required a password to enter.

While our speakeasy may not sell illegal beverages, it is an exclusive club. As a Speakeasy client, you will get access to the secrets of excellent communication in a boutique setting. We may not be the flashiest brand on the block, but you can rest assured that our clients receive a unparallel experience.

Who is Matt Solomon?

Born and raised on the beautiful shores of New Jersey, Matt graduated from Drexel University with a Bachelors of Science in Communications & Public Relations.

In 2017, Matt packed up and moved to the sunny shores of Florida, putting down roots in the Tampa Bay area. Since taking Florida by storm, he has completed work in the healthcare industry, hospitality, tourism, B2B marketing, B2C marketing, non-profit management, and government regulation.

My Background

Education

Drexel University

Bachelor of Science in Communications & Public Relations

University of Maryland, University College

Master of Science in Healthcare Administration

Work Experience

Digital Marketing Strategist

Spectrum Communications & Consulting I May 2021 – Present

  • Design, implement and foster robust digital marketing strategies encompassing organic SEO, paid media, and creative content, including blogs.
  • Draft and initiate paid search campaigns utilizing Google Ads, Bing Ads, Facebook Ads, and YouTube Ads to optimize lead conversion.
  • Continually monitor and optimize client websites based on the latest SEO best practices and industry-leading strategies.
  • Research and analyze keyword practices for clients to ensure the highest ROI and traffic.
  • Regularly evaluate key metrics and create reports on campaign performance.
  • Serve as a consultant and resource for clients on external marketing tactics, including print, broadcast, event, and telemarketing.
  • Support the day-to-day activities of client’s sales and call center teams through regular training and education opportunities.
  • Responsibly steward client budgets to maintain an appealing cost versus lead volume ratio and achieve each client’s business goals.
Director of Marketing & Community Relations

Aviva – A Campus for Senior Life I August 2020 – October 2020

  • Lead the Sales & Marketing team in meeting monthly sales goals including maintaining strong census during the COVID-19 public health emergency.
  • Work with Sales team to improve the prospective resident experience from initial communication through move-in.
  • Direct the functions of an outsourced digital marketing team operating with a $15,000 per month budget. This team manages multiple channels including Google Paid Ads, Google My Business, social media channels, and an active blog.
  • Write, refine, and distribute all forms of communication across campus. This includes press releases, marketing copy, policies, procedures, internal communication, communication from executives, and resident designed communication such as a monthly newsletter.
  • In addition, continue to fulfill the responsibilities and functions of the Communications & Partnerships Manager and Communications Specialist.
Communications & Partnerships Manager

Aviva – A Campus for Senior Life I June 2019 – August 2020

  • Serve as an executive member of the Aviva Emergency Response Team during the COVID-19 crisis and hurricane season.
  • Create and implement new policies, procedures, and guidelines in Independent Living to improve the safety of residents and staff during emergencies, particularly the COVID-19 crisis.
  • Maintain and expand current strategic partnerships with key community members and professional partners.
  • Build new strategic partnerships with local and national organizations to help strengthen the Aviva Brand.
  • Serve as Event Planner and onsite Manager during Marketing events to ensure successful execution and communication with Aviva departments (i.e. Dining, Maintenance, and Housekeeping).
  • Includes all responsibilities listed under Communications Specialist.
Communications Specialist

Aviva – A Campus for Senior Life I September 2017 – June 2019

  • Oversee and design all marketing materials for the 27-acre senior living campus including print ads, digital marketing strategy, promotional materials, and internal sales materials.
  • Work closely with senior management including the CEO to edit, draft, and enact health policy including ongoing adherence to both state and federal regulations.
  • Serve as Public Relations Coordinator for the organization including managing press relations ongoing and during times of crisis.
  • Lead writer for all Aviva printed materials including copy associated with advertisements, speeches, press releases, notices, newspaper articles, and internal process documents.
  • Work closely and help lead the marketing, design, and creative efforts of the Aviva Jewish Housing Foundation, the philanthropic arm of the organization.
  • Manage Aviva’s digital presence including social media and website.
  • Serve as a leader of Aviva’s ongoing crisis preparation efforts and management.
Legal Recruiting Consultant

Solomon Page I March 2017 – September 2017

  • Brought on during departments founding to help identify new candidates and new opportunities.
  • Worked closely with clients including Top 50 Law Firms, Fortune 500 Companies, and not-for-profit organizations (including several are healthcare facilities) to identify their staffing needs and develop clear hiring strategies.
  • Oversaw teams of attorneys ranging in size from 5 to 50 individuals during the discovery and review portion of major litigation.
  • Maintained and cultivated a community of hundreds of candidates working as freelancers and contractors.
  • Developed relationships with professional organizations and non-profits to serve as corporate partners in providing career education and training
  • Partnered with local universities to assist recent graduates with career planning including resume preparation, mock interviews, and professional networking opportunities
Social Media & Recruiting Specialist

Update Legal I October 2015 – February 2017

  • Hybrid role focused on using social media and marketing tactics to source, engage, and communicate with executive-level legal talent.
  • Focused heavily on improving the talent experience both within the organization and on-site while working with a client.
  • Worked directly with Top 50 Law Firms and Fortune 500 companies to fulfill their talent and personnel needs.